Mo’Joe Matt: From Casinos to Coffee Trucks

Photo Credit: www.mojoeagogo.com

MO’ JOE A GO-GO: McKinney’s First and Only Mobile Coffee Truck

A recurring theme I keep gravitating toward is McKinney’s own “Unique by Nature” slogan.  While the city has it’s suburban standard, and western and northern sprawl of 135,000 and rapidly growing, it also has its pockets uniqueness and a deep sense of community.  With this combination of rapid, but sensible growth and an ironclad community centered around a sensible blend of history, healthy lifestyle, and uniqueness; you have the perfect foundation for giving back to the community.  What better way to achieve this than by way of the ever-growing mobile cuisine aka “food truck” culture?  That is being accomplished in great strides by McKinney’s own Matt Drew, owner and founder of “Mo’ Joe a Go-Go” McKinney’s first and only mobile coffee shop.  

THE MOBILE COFFEE EXPERIENCE:

I came across his glowing shrine of a vehicle in the back of the McKinney Farmer’s Market around May while my wife and I were taking part in our Saturday morning routine.  There was nothing discrete about his parking job, or the truck for that matter. After all you have rows and rows of booths, stands, and then a completely overhauled FedEx truck with a cosmic paint job, a window, and an outward facing sound system.  We walk up and it’s essentially a coffee shop on wheels.  Before I get too Hemingway’s “Farewell to Arms” and ramble a never-ending chain of events I’m going to get to the point.  It was the best coffee I’ve ever had, and everything we have ordered every Saturday morning since, has been delicious.  What sets this coffee apart from the rest other than a pleasant avoidance of being served lukewarm or watered down, is that it is sustainably and organically grown, and avoids artificial flavorings, preservatives, and GMOs.

 CORPORATE GRIND TO COFFEE GRIND:

On Board the Mo'Joe a Go-Go truck: Matt Drew @ work on his
UNIC Stella di Caffé in which only 85 are available in the US.

This past Saturday, I was welcomed onboard the Mo’Joe a Go-Go truck where I got to see behind the scenes what all the hype was about, and get to know the man behind the coffee.   This ultra-friendly guy in the window with a Mo’ Joe tee, and a down to earth personality is the former Director of Marketing for MGM Grand Las Vegas and just prior to starting Mo'Joe, he was the Director of International Marketing for Choctaw Casino Resort in Durant, Oklahoma.  What does this have to do with coffee you may ask? Absolutely nothing.  Matt’s passion is serving the community and specialty coffee.  So just over 2 years ago he and his wife moved to McKinney. “Being from the Pacific Northwest, I could take it for granted, or be somewhere like McKinney where it hasn’t really caught on yet and offer something new to my community,” Matt says as he passes one of his specialty Mochas down to a customer. “One thing that Vegas did not have is a Farmers Market, and so what better way for me to sort of switch gears in what I was doing in my career than to come here to McKinney and focus on something I’m passionate about?  This is my way of bringing something to my community that they didn’t really have yet, sort of my way of giving back.”  The giving doesn’t stop at the coffee or in McKinney.

GIVING BACK:

Matt has set up Mo’ Joe a Go-Go as a partner with Heifer International, a non-profit organization centered around empowering developing nations to self-sustain and become less dependent on foreign aid.  A percentage of Mo’Joe sales go towards quarterly purchases of livestock for these developing nations to work towards building a thriving agriculture-based economy.  In addition to giving to these developing nations, he brings it on home as well, to McKinney’s Samaritan Inn, where he donates unsold pastries and goodies.

MIXING BUSINESS WITH PASSION:
While the “Mo’Joe a Go-Go” mobile coffee concept is unique for the community, Matt Drew is living a recurring theme I see from time; the inspiring “Corporate businessman-gone-local business owner” feel-good theme.  In this case, it’s “Corporate Grind to Coffee Grind” where he molds his high level marketing skills with what he truly loves, and makes him happy.  “I’m not doing this to get rich.  It’s my opportunity to build a fun and unique brand, and interact with people every day” says Drew.  “Like any start-up, it has its challenges” --but “I’ve always been more of a glass half-full kind of guy, and this is more about what we do, than the challenges we face.” 

WHERE CAN I GET MY MO' JOE?

Come down to McKinney Farmer’s Market in Chestnut Square this Saturday morning, August 30 from 8:00 AM to NOON parked next to Johnson House.  This time of year, I highly recommend the Frozen Mayan.  Mind=Blown.

Mo'Joe a Go-Go Links
Website
Twitter
Instagram
Facebook